GREATER ROCHESTER, NEW YORK
WHAT MOVES US
THE CENTER OF IT ALL
The City of Rochester is the heart of Greater ROC — where big ideas are born, culture comes alive, and the next chapter is already taking shape.
MADE TO CREATE
This is a place with serious creative range - full of artists, musicians, makers, engineers, founders, and performers. Institutions like the George Eastman Museum, Memorial Art Gallery, and Strong National Museum of Play celebrate a legacy of imagination, while today’s creators keep finding new ways to make their mark.
NO BORING BLOCKS
Our neighborhoods have main character energy. Center City puts you in the heart of it all, where skyline views and reimagined spaces are creating a new era of downtown life. Park Ave. touts chic local shops, restaurants, and cafés. NOTA draws museum and gallery-goers, while the South Wedge, 19th Ward, and other city neighborhoods each add their own character, history, and local favorites.
OUR CALENDARS STAY BOOKED
Greater ROC knows how to show up. From the world renowned Rochester Lilac Fest to the Rochester International Jazz Fest, to the acclaimed multi-venue spectacle of the Rochester Fringe Festival, to flea markets, First Friday art shows, drag brunches, dog parades, coffee parties, and live music in every corner of the city - there's always something happening.
MAKING HISTORY
Changing the world has always been part of our story. The home of Frederick Douglass, Susan B. Anthony, and generations of changemakers is still pushing forward - advancing the future of optics, photonics, imaging, semiconductors, life sciences, and technology in a region built by people who challenge convention and shape what's next.
PICTURE THIS
A 96-foot waterfall in the middle of downtown. Rooftop views from the Genesee Brew House. Highland Park in full bloom, with Olmsted-designed paths and a historic castle tucked inside. The Public Market packed with fresh food, specialty goods, and flavors from around the world. Rochester is a city that rewards a closer look.
TASTE WORTH TALKING ABOUT
Surrounded by bountiful farmland, award-winning wine country, and a nationally recognized craft beverage scene, Rochester’s chefs have a lot to work with - and they’re making the most of it. From acclaimed restaurants and inventive menus to atmospheric neighborhood spots, the city has become one of Greater ROC’s defining culinary destinations.
THE NINE-COUNTY
REGION
What will you find in Greater ROC? More depth than people expect. Nine counties connected by iconic history, bold ideas, growing businesses, creative energy, and experiences that leave a lasting impression. From lakeshores to laboratories, vineyards to vibrant neighborhoods, this region is full of places to discover and opportunities to make your own.
RELOCATION STORIES
People are finding their way to Greater ROC for all kinds of reasons: to start over, grow a career, raise a family, find community, follow an idea or simply live more fully. These are the stories of newcomers and boomerangers building what’s next here.
Visit Rochester
is your guide to the hot spots and hidden gems all around the region.
THE SCENE
From bloom time to sweater weather to fresh powder, there’s never an off-season. Hike, bike, kayak or chill. Get out and about at 140+ eclectic events and festivals happening here year-round. Do the things that fill your cup, then settle into your perfect home base.
WORK IT
Innovators, entrepreneurs, startups and business leaders—if you’re looking to break norms and blaze new trails, let your ideas and talent loose. Tap into the resources and opportunities that propel careers and grow industries. And reap the benefits of the exceptional quality of life and proximity to major markets here.
Rich Brainerd Photography
CHAMPIONS OF GREATER ROC
Higher drive is in our DNA. So many individual energies, so many ways we’re unleashing Greater. These are some of our stories:
