DARING TO CHANGE THE GAME
Some places follow the rules. Greater ROC rewrites them. This is where bold ideas take shape and creativity thrives. Whether you want to build something new, challenge the status quo or turn a what-if into what’s next, you’ll find the energy, space and people to help make it happen—and make it iconic. Here, we’re not just changing the game, we’re reimagining it. It’s your move.
GREATNESS KNOWS GREATNESS
Love where you live? Be a team player and show it. Join all our champions for Greater ROC by downloading the badge and displaying it proudly. Add it to your social media, website, email signature—wherever more will see it—to spread the word and raise awareness of how much greater it really is here.
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Want to play a bigger part rallying for Greater ROC? Email us at info@greaterroc.com.
James Aumer: Buffalo Photo Factory
CHANGEMAKERS IN ACTION
ANYTHING BUT MID
We’re not the only ones who see all the positives of our Greater Rochester region.
FINGER LAKES
#7
BEST WINE REGION IN THE U.S.
BEST
SMALL CITY IN AMERICA
FOR VEGANS
GREATER ROCHESTER, NY
RANKED
TOP 15
MOST ARTS-VIBRANT COMMUNITIES
#10
TOP TECH TALENT IN NORTH AMERICA
GREATER ROCHESTER, NY
GRE Analysis of CBRE 2024, Scoring Tech Talent
RANKED
#9
BEST QUALITY OF LIFE IN THE NATION
RANKED
#5
BEST CITY FOR REMOTE WORKERS
#GREATERROC
When you take a closer look around our region, there’s a lot more to love. Follow us on social media, share your obsessions, tag us and add #GreaterROC.
CELEBRATE GREATER
Get your Greater ROC style on and show your community pride for all the good happening in our region. G>R hats and t-shirts are now available at area Wegmans stores.
