
LIVE GREATER
Who We Are
Whether you’re native or new, familiar with or know nothing about the region, Greater Rochester is a place with a lot of heart. To make you feel at home. Feed curiosity. Find inspiration. Shape a future you want to see and be part of. Here is where history still happens. Opportunity abounds. Nature nurtures us. People progress.
Take it all in and uncover what gets your heart pumping. Then spread the word about what you think is Greater. For others to enjoy Greater, too.


Visit Rochester
is your guide to the hot spots and hidden gems all around the region.
DISCOVER GREATER
With four glorious seasons, there’s a chance to be awestruck anytime, anywhere—from serene lakeside to rolling vineyards to rising ski slopes. You’ll find the scenic therapy around Greater Rochester and the Finger Lakes good for the soul. And where are your people at? Out and about at 140+ eclectic events and festivals happening here year-round.

INNOVATE GREATER
Innovators, entrepreneurs, business leaders and startups unite! The Greater Rochester, NY, region is a hotbed of talent, resources and opportunity—the ideal place to be for business development and career growth with bonus points for exceptional quality of life and proximity to major markets.
SEE GREATER
Greater Rochester ranks high in the minds and sources that already know. Look and learn:

U.S. Patent and Trademark Office

vegnews.com, Why Rochester, New York Is The Best Small City in America for Vegans

CBRE Labor Analytics Report, 2020

incfile.com, Here Are the 6 Best Cities for Black Entrepreneurs

U.S Dept. of Education

Neighbor.com, The 2022 Most Neighborly Cities in America

Love Greater: Show Pride For Our Community
Watch our social channels or find us at community events to get free G>R gear and show your affinity for Greater ROC.
Swag Grab = Free Giveaways
CELEBRATE GREATER
Don’t keep your Greater story to yourself. Share what’s so special to you about the Rochester, NY, region—among friends, in your workplace, around your community and on social media (and add #GreaterROC).
That’s all it takes to be a Greater ROC champion. Want to play a bigger part? Email us at info@greaterroc.com
IGNITE GREATER
Greater ROC is an initiative of ROC2025, an alliance of regional economic development partners serving Greater Rochester, NY.
Together with thousands of voices across our region, we’re generating a bolder, broader story and greater momentum for growth.

CONTACT US
Email us at info@greaterroc.com
with questions or to learn more about Greater ROC.
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