GREATER ROCHESTER, NEW YORK

EXPERIENCE GREATER

There are no limits to what’s possible in Greater Rochester, NY. Add your spirit, find your superpower and see how Greater is the only way to be.

LIVE GREATER

Who We Are

Whether you’re native or new, familiar with or know nothing about the region, Greater Rochester is a place with a lot of heart. To make you feel at home. Feed curiosity. Find inspiration. Shape a future you want to see and be part of. Here is where history still happens. Opportunity abounds. Nature nurtures us. People progress.

Take it all in and uncover what gets your heart pumping. Then spread the word about what you think is Greater. For others to enjoy Greater, too.

MEET OUR GAME CHANGERS,
RULE BREAKERS, CHANGEMAKERS

INSPIRE GREATER

ARTIST

SHAWN DUNWOODY

CREATE GREATER

PHOTOJOURNALIST

QUAJAY DONNELL

CREATE GREATER

AGRICULTURAL EXPERT

DAN CROSS

SAVOR GREATER

MARKETING DIRECTOR

LAURA GALLINA

BUILD GREATER

WINEMAKER

NOVA CATAMATRE

SAVOR GREATER

ENJOY

Downtown Definitely

highlights community, food, festivals and experiences at the heart of it all.

Visit Rochester

is your guide to the hot spots and hidden gems all around the region.

DISCOVER GREATER

With four glorious seasons, there’s a chance to be awestruck anytime, anywhere—from serene lakeside to rolling vineyards to rising ski slopes. You’ll find the scenic therapy around Greater Rochester and the Finger Lakes good for the soul. And where are your people at? Out and about at 140+ eclectic events and festivals happening here year-round.

VISIT

TOUR

I Love NY

details all the must-see, must-do points of interest in the beautiful Finger Lakes region.

GROW

Greater Rochester Enterprise

will connect you to real estate, local suppliers and business partners, economic incentives, world-class R&D assets and workforce resources.

INNOVATE GREATER

Innovators, entrepreneurs, business leaders and startups unite! The Greater Rochester, NY, region is a hotbed of talent, resources and opportunity—the ideal place to be for business development and career growth with bonus points for exceptional quality of life and proximity to major markets.

THRIVE

Greater Rochester Chamber

provides access to personalized advocacy, workforce and talent solutions, and critical resources for growing a business in #GreaterROC.

SEE GREATER

Greater Rochester ranks high in the minds and sources that already know. Look and learn:

U.S. Patent and Trademark Office

vegnews.com, Why Rochester, New York Is The Best Small City in America for Vegans

CBRE Labor Analytics Report, 2020

incfile.com, Here Are the 6 Best Cities for Black Entrepreneurs

U.S Dept. of Education

Neighbor.com, The 2022 Most Neighborly Cities in America

Love Greater: Show Pride For Our Community

Watch our social channels or find us at community events to get free G>R gear and show your affinity for Greater ROC.

Swag Grab = Free Giveaways

CELEBRATE GREATER

Don’t keep your Greater story to yourself. Share what’s so special to you about the Rochester, NY, region—among friends, in your workplace, around your community and on social media (and add #GreaterROC).

That’s all it takes to be a Greater ROC champion. Want to play a bigger part? Email us at info@greaterroc.com

IGNITE GREATER

Greater ROC is an initiative of ROC2025, an alliance of regional economic development partners serving Greater Rochester, NY.
Together with thousands of voices across our region, we’re generating a bolder, broader story and greater momentum for growth.