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GREATER ROCHESTER, NEW YORK

EXPERIENCE GREATER

There are no limits to what’s possible in Greater Rochester, NY. Add your spirit, find your superpower and see how Greater is the only way to be.

Visit Rochester / Erich Camping

Greater ROC Casting Call!

Greater Rochesterians! Want to be featured in a new campaign to build awareness of and pride for our 9-county* region? Greater ROC isn’t just any place. We’re greater than that. And we want you to help prove it. What has been your experience living/loving here? Please share your story for consideration.

SUBMIT HERE

Who We Are

Greater Rochester isn’t just any place. It’s greater than that. Take a closer look and you’ll see what we mean. It's a birthplace of brilliance. A grounded place for growth.
A launch place for living out dreams and opportunities. The place for you to be. Greater than the norm. Greater than you know. Greater than ever. And we prove it in every way.

Take it all in. Find what moves you. Then spread the word about what’s Greater.
For others to revel Greater, too.

Visit Rochester / Andy Buscemi

MEET OUR GAME CHANGERS,
RULE BREAKERS, CHANGEMAKERS

INSPIRE GREATER

ARTIST

SHAWN DUNWOODY

CREATE GREATER

PHOTOJOURNALIST

QUAJAY DONNELL

CREATE GREATER

Create Greater: Jacalyn Meyvis / Savor & Inspire Greater: Autumn Stein

AGRICULTURAL EXPERT

DAN CROSS

SAVOR GREATER

MARKETING DIRECTOR

LAURA GALLINA

CREATE GREATER

WINEMAKER

NOVA CATAMATRE

SAVOR GREATER

ENJOY

Downtown Definitely

highlights community, food, festivals and experiences at the heart of it all.

Visit Rochester

is your guide to the hot spots and hidden gems all around the region.

DISCOVER GREATER

With four glorious seasons, there’s a chance to be awestruck anytime, anywhere—from serene lakeside to rolling vineyards to rising ski slopes. You’ll find the scenic therapy around Greater Rochester and the Finger Lakes good for the soul. And where are your people at? Out and about at 140+ eclectic events and festivals happening here year-round.

VISIT

TOUR

I Love NY

details all the must-see, must-do points of interest in the beautiful Finger Lakes region.

Visit Rochester / Bristol Mountain

GROW

Greater Rochester Enterprise

will connect you to real estate, local suppliers and business partners, economic incentives, world-class R&D assets and workforce resources.

INNOVATE GREATER

Innovators, entrepreneurs, startups and business leaders unite here. The Greater Rochester region
is a hotbed of talent, resources and opportunity—the ideal area for business development and career growth with bonus points for exceptional quality of life and proximity to major markets.

THRIVE

Greater Rochester Chamber

provides access to personalized advocacy, workforce and talent solutions, and critical resources for growing a business in #GreaterROC.

Rich Brainerd Photography

SEE GREATER

Greater Rochester ranks high in the minds and sources that already know. Look and learn:

U.S. Patent and Trademark Office

vegnews.com, Why Rochester, New York Is The Best Small City in America for Vegans

CBRE Labor Analytics Report, 2020

incfile.com, Here Are the 6 Best Cities for Black Entrepreneurs

U.S Dept. of Education

Neighbor.com, The 2022 Most Neighborly Cities in America

Love Greater: Show Pride For Our Community

Watch our social channels or find us at community events to get free G>R gear and show your affinity for Greater ROC.

Swag Grab = Free Giveaways

CELEBRATE GREATER

Don’t keep your Greater story to yourself. Share what’s so special to you about the Rochester, NY, region—among friends, in your workplace, around your community and on social media (and add #GreaterROC).

That’s all it takes to be a Greater ROC champion. Want to play a bigger part? Email us at info@greaterroc.com

IGNITE GREATER

Greater ROC is an initiative of ROC2025, an alliance of regional economic development partners serving Greater Rochester, NY.
Together with thousands of voices across our region, we’re generating a bolder, broader story and greater momentum for growth.