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GREATER ROCHESTER, NEW YORK

WE ARE GREATER ROC

A PLACE FOR EVERYONE

CONNECTING GREATER

We are a region on the rise. Highlighting the people making a real difference here. Deepening connections across our diverse communities. Playing up the places and happenings you won’t find anywhere else. Take it all in. Find what moves you. Then spread the word about what’s Greater. For others to revel in Greater, too.

TASTE GREATER

We’ve teamed up with Swiftwater Brewing Company to create a new craft beer: Makin’ Waves, an American Pale Ale that embodies the passion, creativity and taste of our region. And we raise a glass to community and Greater collaborations.

Try Makin’ Waves on tap or in its specially designed can at Swiftwater and look for packs available at local beverage retailers.

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SHOW YOUR CHAMPION BADGE

Local businesses and organizations, here’s an easy way to display your Greater ROC pride and commitment to promoting our nine-county region: Place the Champion for Greater ROC logo on your website’s homepage, within an email signature, on social media and in other online or printed collateral. Your support, together with thousands of others, will help generate buzz and momentum for our Greater story.

Visit Rochester / Andy Buscemi

OUR MOMENTUM MAKERS

Levi Bennett making music in his studio

CREATING THE SOUND FOR GREATER ROC

LEVI BENNETT

GREATER ROCHESTER, NY

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GROWING ROOTS IN ROBOTIC AGRICULTURE

CORNELL AGRITECH

GREATER THAN YOU KNOW

Chef from Rella making food on stovetop

SERVING UP ECLECTIC CUISINE

RELLA OYSTERS

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LAUNCHING LOVE FOR SAILING

QUANTUM SAILS

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INTERPRETING LIFE WITH DANCE

ROCHESTER CITY BALLET

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ELEVATING THE ART OF ICE MAKING

CRISTALLINO PREMIUM ICE

Kayakers on Lake Onterio in Rochester, NY

Downtown Definitely 

highlights community, food, festivals and experiences at the heart of it all. 

Visit Rochester

is your guide to the hot spots and hidden gems all around the region. 

DISCOVER GREATER

With four glorious seasons, there’s a chance to be awestruck anytime, anywhere—from serene lakeside to rolling vineyards to rising ski slopes. You’ll find the scenic therapy around Greater Rochester and the Finger Lakes good for the soul. And where are your people at? Out and about at 140+ eclectic events and festivals happening here year-round. 

I Love NY

details all the must-see, must-do points of interest in the beautiful Finger Lakes region.

Rochester Skyline at Night

Greater Rochester Enterprise 

will connect you to real estate, local suppliers and business partners, economic incentives, world-class R&D assets and workforce resources.

INNOVATE GREATER

Innovators, entrepreneurs, startups and business leaders unite here. The Greater Rochester region
is a hotbed of talent, resources and opportunity—the ideal area for business development and career growth, with bonus points for exceptional quality of life and proximity to major markets.

Greater Rochester Chamber

provides access to personalized advocacy, workforce and talent solutions, and critical resources for growing a business in #GreaterROC.

Rich Brainerd Photography

SEE GREATER

Greater Rochester ranks high in the minds and sources that already know. Look and learn:

RANKED

#1

FOR PATENTS PER 1,000 WORKERS

U.S. Patent and Trademark Office

BEST

SMALL CITY IN AMERICA FOR VEGANS

GREATER ROCHESTER, NY

vegnews.com, Why Rochester, New York Is The Best Small City in America for Vegans

RANKED

#1

U.S. METRO FOR CYBERSECURITY TALENT

CBRE Labor Analytics Report, 2020

LETCHWORTH STATE PARK

#1

BEST STATE PARK FOR HIKING IN THE U.S.

OutsideOnline.com, The 14 Best States for Hiking in the U.S.

RANKED

#1

U.S. METRO FOR STEM DEGREES PER CAPITA

U.S Dept. of Education

#1

MOST NEIGHBORLY CITY IN THE UNITED STATES

GREATER ROCHESTER, NY

Neighbor.com, The 2022 Most Neighborly Cities in America

CELEBRATE GREATER

Get your Greater ROC style on and show your community pride for all the good happening in our region. G>R hats and t-shirts are now available at area Wegmans stores. 

Man with beard wearing the "Love Greater" t-shirt with a heart design and downtown Rochester illustration in the middle.

LOVE GREATER

Don’t keep your Greater story to yourself. Share what’s so special to you about the Rochester, NY, region—among friends, in your workplace, around your community and on social media (and add #GreaterROC).


That’s all it takes to be a Greater ROC champion. Want to play a bigger part? Email us at info@greaterroc.com

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IGNITE GREATER

Greater ROC supports ROC2025, an alliance of regional economic development partners serving Greater Rochester, NY. 

 

Together with thousands of voices across our region, we’re generating a bolder, broader story and greater momentum for growth.

ALLIANCE PARTNERS

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