Who We Are
Whether you’re native or new, familiar with or know nothing about the region, Greater Rochester is a place with a lot of heart. To make you feel at home. Feed curiosity. Find inspiration. Shape a future you want to see and be part of. Here is where history still happens. Opportunity abounds. Nature nurtures us. People progress.
Take it all in and uncover what gets your heart pumping. Then spread the word about what you think is Greater. For others to enjoy Greater, too.
is your guide to the hot spots and hidden gems all around the region.
With four glorious seasons, there’s a chance to be awestruck anytime, anywhere—from serene lakeside to rolling vineyards to rising ski slopes. You’ll find the scenic therapy around Greater Rochester and the Finger Lakes good for the soul. And where are your people at? Out and about at 140+ eclectic events and festivals happening here year-round.
Innovators, entrepreneurs, business leaders and startups unite! The Greater Rochester, NY, region is a hotbed of talent, resources and opportunity—the ideal place to be for business development and career growth with bonus points for exceptional quality of life and proximity to major markets.
Greater Rochester ranks high in the minds and sources that already know. Look and learn:
U.S. Patent and Trademark Office
CBRE Labor Analytics Report, 2020
U.S Dept. of Education
Love Greater: Show Pride For Our Community
Watch our social channels or find us at community events to get free G>R gear and show your affinity for Greater ROC.
Swag Grab = Free Giveaways
Don’t keep your Greater story to yourself. Share what’s so special to you about the Rochester, NY, region—among friends, in your workplace, around your community and on social media (and add #GreaterROC).
That’s all it takes to be a Greater ROC champion. Want to play a bigger part? Email us at firstname.lastname@example.org
Greater ROC is an initiative of ROC2025, an alliance of regional economic development partners serving Greater Rochester, NY.
Together with thousands of voices across our region, we’re generating a bolder, broader story and greater momentum for growth.